THE MOST ACCESSIBLE TOP-OF-THE RANGE WATCH
Each LONIS watch is assembled with a high level of finish and uses high quality materials.
The unprecedented price of our timepieces is the result of a common base development for the entire collection, an optimized infrastructure, online sales and without overstocking as well as a limited marketing budget.
A LEVEL OF QUALITY NEVER BEFORE ACHIEVED IN THIS PRICE SEGMENT
The unique pragmatism applied by our company allows us to obtain exemplary price-quality ratio in high-end watchmaking.
Each LONIS watch meets all the technical and aesthetic criteria applied in this segment which previously started at 3,000 CHF.
Therefore, such a feat allows a level of achievement never reached in the price segment below 1,000 CHF.
A COLLECTION 100% CERTIFIED SWISS MADE
Our maximum production capacity is 3’000 watches per year.
The combination of our expertise and passion with this appellation guarantees the best choice for consumers looking for exceptional timepieces.
For this reason, each LONIS watch is SWISS MADE certified and perpetuates invaluable know-how.
GENTLEMAN
Original and inspiring piece of the whole collection man, the LONIS GENTLEMAN is the new sport-chic icon. A remarkable quality of realization sublimated by a timeless design for this pure concentrate of precision and elegance.
GENTLEMAN
Original and inspiring piece of the whole collection man, the LONIS GENTLEMAN is the new sport-chic icon. A remarkable quality of realization sublimated by a timeless design for this pure concentrate of precision and elegance.
CHALLENGER
The sportiest model in the collection, the LONIS CHALLENGER combines versatility and unequivocal presence. The oversized hands and indexes contrast in a striking manner with the purity of the dials. The ideal companion for all your challenges.
CHALLENGER
The sportiest model in the collection, the LONIS CHALLENGER combines versatility and unequivocal presence. The oversized hands and indexes contrast in a striking manner with the purity of the dials. The ideal companion for all your challenges.
1950
Subtle vintage trend enhanced by dials with atypical colours, the LONIS 1950 draws its inspiration from the past. “Arrow” seconds hand and grained dials for an assertive style. Curved glass and polished bezel for diving back in the middle of the last century…
1950
Subtle vintage trend enhanced by dials with atypical colours, the LONIS 1950 draws its inspiration from the past. “Arrow” seconds hand and grained dials for an assertive style. Curved glass and polished bezel for diving back in the middle of the last century…
BLOG MBAOlivier
« At first glance, we can see that we are dealing with serious watchmaking »
BUSINESS MONTRESGrégory Pons
« I am glad that these people exist to produce volume in Switzerland and to preserve a know-how »
WATCH AROUNDStéphane Gachet
« The care given to the perceived value is of the best possible in the targeted prices »
BLOG MBAJimmy
« Do as well as historic watchmakers, while maintaining harmonious prices and without compromising on quality »